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The NIL Era: How College Football Players Monetize Their Brands

Introduction The landscape of college athletics underwent a seismic shift in 2021 with the introduction of Name, Image, and Likeness (NIL) policies. This monumental change granted student-athletes the right to profit from their personal brand, a privilege previously reserved solely for professional athletes.  Says Kevin Sumlin, for college football players, who often command significant public attention, […]